CPG: Groceries
Background
Innovit delivers the most ‘cost-effective’ globally certified PIM technology solutions that are ‘easy to implement’ for CPG brand owners and retailers. Only Innovit delivers the fastest time-to-value for a complete solution that includes preconfigured modules with ‘out-of-the-box’ data validation, and the broadest global coverage for GDSN (Global Data Synchronisation). Our built-in product data publication capabilities support maximum syndication advantage for omni-channel ecommerce.
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The Market
Today’s CPG industry has witnessed the rise of ‘Consumerism’ with consumer needs and expectations shifting to online, creating a fiercely competitive digital environment. Consumers demand instant information access product content on their mobile devices, and pricing transparency and a rich, omni-channel shopping experiences.
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The Problem
Consumers demand immediate, accurate, up-to-date information about products, whether in-store, online or both. Yet, product information is often incomplete, inaccurate or simply unavailable. For the brand owner and retailer, this means unhappy shoppers, decreased brand loyalty, and lower profit margins.
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The Promise
Provide consumers with the product content they require to make informed decisions, regardless of their purchase point – whether in-store, online, or via mobile devices.
The result? Better brand awareness, reliability and ‘fast’ time-to-value.
“Companies in the consumer products industry are aligning technology in creative and efficient ways to optimise customer engagement and influence the consumers’ path to purchase.” – Deloitte, 2018
Solutions
100% user-configurable Master Data Management systems for data quality and accuracy across multiple data domains.